Marketing Manager

Owned statewide marketing for brand and programs that gives access to sports, health and community for kids and adults with intellectual and developmental disabilities. Managed strategy, content and reporting of multiple external channels including social (organic + paid), email, website and print.

Highlights:

•  Grew email Click-Through Rate (CTR) upwards of +126% above average
•  Worked to define audience segments for targeting
• In 90 days, had >63K Impressions,  1.6K Engagements, and 8.4% Engagement Rate
• Highest engaged post had 1.2K video plays, ~67% ER
• Simplified website strategy and user experience for Polar Plunge 2025

• Owned creative concept, campaign strategy and directed six videos for Charitable Check-off 2025. This included overall storyline, scripts, creative direction and publishing. Filming, final cut and edits were done by fabulous contract video editor Dillon Vibes.